The ball was thoroughly tested by independent laboratories prior to acceptance by General Mills as a premium, according to the firm. The ball meets all Consumer Product Safety Commission regulations and was designed by the Company to exceed the minimum size requirements in the Commission regulations for toys intended for children under three years of age. General Mills reports that the ball, which is similar in size and other characteristics to balls sold in retail outlets for many years, is non-toxic and comes sealed in a heavy plastic wrapper. Another estimated five million boxes are currently either on retail shelves or in the control of General Mills or its distributors. Four other incidents involving balls in the mouths of young children that did not result in injury were also reported to the firm.Īpproximately ten million boxes of cereal with the "Powerball" have been sold since May 1987. General Mills said the ball was reportedly involved in the accidental choking death of a one-year-old child. General Mills has also voluntarily halted shipments and is taking immediate steps to remove packages containing the "Powerball" from wholesale and retail channels. Consumer Product Safety Commission, General Mills is warning parents who purchased 15 and 20 ounce size boxes of Cheerios containing a free "Powerball" premium to keep the premium away from children approximately three years of age or under, or to discard it. WASHINGTON, DC - In conjunction with the U.S.
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